Find the next café before everyone else.
VenueOpen turns public licence data and legitimate opening signals into a short weekly list of hospitality venues worth investigating for wholesale coffee.
Useful leads, not a data dump.
A licence change is only the starting point. VenueOpen scores relevance, checks the public footprint and tells you how confidently the venue can be approached.
What we remove matters as much as what we send.
The August comparison also surfaced established cafés, known coffee incumbents and duplicate licence activity. Sending those as “new leads” would waste a roaster’s time.
“New licence” is a signal. “Opening soon” is a claim that needs proof.
That distinction is the product.
Delivered in the format sales teams actually use.
The value is a fresh, qualified reason to approach a venue—not another login.
Public signals collected
Monthly Victorian licence data is compared deterministically, then enriched with legitimate public evidence.
Noise removed
Established venues, duplicates and known coffee relationships are excluded or clearly labelled.
One useful weekly report
A concise email plus searchable lead table, with evidence, confidence and the recommended next move.
- Victoria-wide weekly lead report
- Coffee-roaster-specific qualification
- Evidence links and confidence labels
- Cancel any time; access continues to period end
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One worthwhile wholesale account can pay for the service.
The test is simple: can an early, well-qualified venue lead help a roaster win or recover one worthwhile account? VenueOpen does not need a large audience to work.
Launch economics: one founding customer recovers the current A$88.58 cash spend during month two.